Francesco Gasca
Group Digital Director @Cisalfa Group
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WORK HISTORY
Group Digital Director @Cisalfa Group
Milano, IT
Cisalfa Group is among the top 10 sporting goods retailers in Europe, with over 200 directly operated stores and €1bn turnover - Full P&L; ownership of the group’s digital businesses, managing revenues in the tens of millions of euros with double-digit growth - Defined objectives and priorities of the 3-year digital innovation plan, aligning roadmap and investments with corporate strategy - Designed and coordinated the digital innovation roadmap, collaborating with cross-functional departments - Enhanced the customer journey online and in-store, driving a seamless full omnichannel experience - Set CRM strategy to increase customer lifetime value and reduce churn - Championed AI adoption across the organization, embedding a data-driven culture at scale - Inspirational and collaborative leadership style, fostering coaching, cross-functional collaboration and team growth
EDUCATION
SDA Bocconi
IPO Impact
Università degli Studi di Torino
Specialist Degree, Economics and management
SKILLS
ABOUT FRANCESCO GASCA
Executive with over 15 years of international experience across retail, eCommerce, CRM, marketing and digital transformation, from mass market to luxury.Currently Group Digital Director at Cisalfa Group (€1bn turnover, 200+ stores, among the top 10 sporting goods retailers in Europe), leading the Group’s digital business with full P&L responsibility and a consistent focus on sustainable growth, profitability and innovation.With a solid background in retail, I’ve always found genuine satisfaction in doing business — understanding customers, driving performance, and turning strategy into tangible results. My approach is data-driven, results-oriented and collaborative, ensuring that creativity and innovation consistently translate into measurable business performance.Within the leadership team, I’m recognized as a trusted point of reference, connecting the Group’s four core business directions — Buying, Marketing, Design & Development, and Digital — with sales execution across markets. I bring a mediating and inclusive leadership style, able to balance vision, execution and profitability while empowering independent, high-performing teams.Driven by ambition, resilience, adaptability, energy and passion, I aim to create long-term value by integrating strategy, people and performance to support the Group’s next phase of evolution.
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