Francesco Amico
Crm & Membership Manager @VF Corporation
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WORK HISTORY
Crm & Membership Manager @VF Corporation
Responsible for definition and deployment of Customer Relationship management (CRM) and Loyalty strategy. • Customer clusters definition and detailed activation, ensuring a proper Database segmentation to activate customers in the right way • CRM Contact Strategy definition and evolution, aiming at maintaining and nurture subscribers using a data driven approach based on Campaign KPIs (using mainly Google Analytics and Salesforce Marketing Cloud as data sources).• New communication channels and engagement strategy piloting on key countries, aiming at developing the best omnichannel experience possible• Customer Journeys enhancements as well creation of new one, ensuring all touchpoints in the customer life cycle are covered and the experience for each customer is personalised (leveraging also on Real time personalisation)• Lead Acquisition Strategy definition, both on a channel and on a budget side • Omnichannel Loyalty Program logics and mechanics definition• Loyalty Challenges creation (mainly based on gamification), and rewards selection, delivering unique benefits and reasons to engage with the program.
EDUCATION
Università di Pavia
Laurea Specialistica in Scienze dell'Economia e della Gestione Aziendale, Gestione delle imprese
Università di Pavia
Laurea triennale in Scienze dell'Economia e della Gestione Aziendale, Management
ABOUT FRANCESCO AMICO
I am an extremely motivated, proactive and ambitious person.Hungry for knowledge and passionate about Customer relationship management (CRM), Customer Engagement and Retention, Loyalty programs and Digital Marketing. Data driven and customer oriented, always aiming at delivering the best experience possible to our customers and at increasing their loyalty levels towards the brand.
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