Francesca Lanning
Senior Marketing Account Manager @Westcoast Limited
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WORK HISTORY
Senior Marketing Account Manager @Westcoast Limited
Theale, GB
Responsible for owning the end-to-end marketing strategy within my business pillar, leading the planning, delivery and optimisation of integrated campaigns across multiple brands. Working closely with internal teams, vendors, partners and agencies to shape clear marketing plans that align with commercial goals and deliver measurable impact.My role blends strategy with execution: using market insight, customer data and sales trends to drive pipeline growth, re-engage customers and support key account wins. From quarterly planning and stakeholder presentations to campaign delivery, reporting and continuous optimisation, I focus on marketing that is creative, commercially grounded and results-driven.
EDUCATION
Denefield School
GCSE, English Language, English Literature, Maths, Science, History, French, Music, Food Technology, ICT.
Solent University
Bachelor’s Degree, Journalism
Denefield School
A Levels, English Language and Literature, Media, Psychology, French.
SKILLS
ABOUT FRANCESCA LANNING
I’m a creative, people-focused marketer with seven-plus years’ experience across journalism, media, and marketing. I love helping brands grow through clear storytelling, smart strategy, and strong relationships. My background spans copywriting, social, PR, influencer partnerships, SEO, e-commerce, digital campaigns, events, even interviewing across online media, TV, radio, and live stages. I’m at my best when I can take an idea and turn it into something structured, purposeful, and genuinely engaging.I really enjoy connecting the dots between brand, audience, and performance. Whether I’m shaping messaging, building campaigns, aligning sales and marketing, or figuring out what’s actually working, I’m always focused on driving growth, consistency, and momentum. At my core, I’m a communicator who loves bringing clarity to complex ideas or scenarios, building easy rapport with stakeholders, and creating work that resonates, performs, and pushes businesses forward.
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