Francesca P.
Influence Team Lead - Us and Fr Markets @Typology
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WORK HISTORY
Influence Team Lead - Us and Fr Markets @Typology
Paris, FR
Leading a team of 8 across two markets, I drive Typology’s paid influencer strategy with a focus on data-backed decision-making and campaign performance.My role blends team leadership, cross-market collaboration, and operational excellence — with the goal of delivering high-impact partnerships that elevate our brand and meet ambitious growth targets.
EDUCATION
Liceo G. B. Brocchi, Bassano del Grappa (VI), Italy
Diploma di Maturità, Lingue Moderne
University of Essex
Bachelor of Arts (BA), Politics with Human Rights and Marketing
SKILLS
ABOUT FRANCESCA P.
Founder of PR Lab, a boutique marketing and communications studio helping bold D2C brands grow through strategy, content, and community.With 9+ years of international experience, I specialize in building data-driven, creatively led marketing ecosystems that drive awareness, engagement, and conversion. At PR Lab, I\'ve had the pleasure of working with standout brands like Typology, Manucurist, Timeleft, Vinokilo, Twisted Tailor, Paul Valentine, GOBI Cashmere, Venly, and Let’s Level Up across the cosmetics, green beauty, tech, fashion, and web3 industries.From editorial planning and influencer strategy to content production and performance analysis, I bring together creativity, structure, and results-oriented thinking.I’m passionate about authentic storytelling, online and offline activations, cultivating strong creator relationships, and using insights and analytics to fuel better decisions and brand impact.Let’s connect if you\'re into building powerful campaigns, launching ideas that matter, or just discussing marketing and what\'s new and next.
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