Francesca Luppino

About Francesca Luppino

In-house copywriter and content team manager with 14 years of digital marketing experience. I use qualitative audience research and literary devices to write and edit persuasive content, paying close attention to the details of grammar, style, and mechanics. I spent 8 years agency-side (5 years managing the content marketing team), specializing in providing clients with short- and long-form copy for SEO, digital advertising, audience nurturing, and conversion.Industries: Insurance and finance, higher education, SaaS, B2B, manufacturing, and moreStrengthsFinder/CliftonStrengths: Intellection, Restorative, Responsibility, Context, ConnectednessDISC Index: D=49, I=28, S=77, C=88

Experience

1. Content Lead, Associate Manager of Digital

   Progressive Insurance

   Dec 2023 — Present

Education

• Hiram College

  B.A., English, Communication (minor), Religious Studies (minor)

  2008 — 2012

Skills

• Wordpress
• Public Relations
• Proofreading
• Publications
• Microsoft Office
• Web Content Writing
• Indesign
• Creative Non-Fiction
• Search Engine Optimization (SEO)
• Newsletters
• Adobe Creative Suite
• Blogging
• Research
• Digital Photography
• Content Strategy
• Microsoft Powerpoint
• Web Content
• SEO
• Html
• Adobe Acrobat
• Word
• Photoshop
• Editorial
• Content Marketing
• Creative Writing
• SEO Copywriting
• Social Networking
• Social Media Marketing
• Powerpoint
• Layout
• Copywriting
• Web Design
• Journalism
• Tutoring
• Editing
• Biblical Studies
• English
• Ap Style
• Facebook
• Dreamweaver