Francesca O
Chief Data Officer @ Early Warning® (Zelle®) | Data, Product, AI | Co-chair San Francisco CDAO Community Governing Body
- Role
- Chief Data Officer at Early Warning
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Francesca O
As the Chief Data Officer at Early Warning, I lead the enterprise-wide data, analytics & AI strategy and execution. I have over 20 years of experience in analytics, e-commerce, and product management, with a proven track record of delivering impactful business outcomes and customer value.In my previous roles, I built several data and analytics practices from the ground up, established and scaled digital experimentation and instrumentation programs, and drove multimillion-dollar revenue growth through data-driven insights and optimization. I am passionate about creating amazing customer experiences, fostering a culture of data literacy and innovation, and developing high-performing teams.
Experience
Chief Data Officer
Jan 2023 — Present · San Francisco, CA, US
Early Warning is the network operator of Zelle, which enables fast, safe, and easy payments directly from your bank app. For three decades, Early Warning’s payments, identity, authentication, and risk insight solutions, built on contributed data, have empowered financial institutions to create amazing financial experiences. Last year, Early Warning launched the Paze digital wallet and online checkout solution designed to make online shopping faster, more secure, and more convenient.
Education
The Wharton School
Master of Business Administration - MBA, Marketing & Strategy
University of California, Berkeley, Haas School of Business
BS, Business Administration
Stanford University Graduate School of Business
Stanford's Hasso Platter Institute of Design "d.school"
Wharton Executive Education
AI and Business Transformation
Skills
- Competitive Analysis
- Consumer Marketing
- Product Management
- Retail Packaging
- Demand Generation
- Account Management
- Retail Marketing
- Sports Marketing
- Marketing
- B2b Marketing
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- User Experience
- Affiliate Marketing
- Lead Generation
- Customer Acquisition
- Saas
- Digital Strategy
- Strategy
- E-Commerce
- Analytics
- Business Strategy
- Sem
- Multi-Channel Marketing
- Mobile Marketing
- SEO
- Product Launch
- Brand Development
- Segmentation
- Ppc
- Web Marketing
- Web Analytics
- Integrated Marketing
- Management
- Marketing Research
- Product Marketing
- Strategic Partnerships
- Online Advertising
- Go-to-Market Strategy
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