Francesca Krempa
Commerce Editor @Well Good
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WORK HISTORY
Commerce Editor @Well Good
Day-to-day responsibilities include- Assign and edit 10 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food- Assign, edit, and update 35 commece SEO stories per month- Manage the commerce editorial calendar to forecast major shopping events and holidays- Collaborate with audience development and growth marketing teams to execute on high-commission affiliate brand coverage and create flat-fee content opportunities to hit monthly revenue goals- Keep a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales- Track performance and revenue in affiliate platforms such as Parsely, Skimlinks, Howl, Trackonomics, and Amazon Associates.
EDUCATION
Craig Newmark Graduate School of Journalism at CUNY
Master of Arts - MA, Journalism
University of Kentucky
Bachelor of Arts (B.A.), Communication, General
ABOUT FRANCESCA KREMPA
Francesca Krempa is the Commerce Editor at Well+Good. She earned a bachelor’s degree in communications from the University of Kentucky and a master’s degree in journalism from the Craig Newmark Graduate School of Journalism at CUNY, where she specialized in health and science reporting. She writes a little about everything but is fly fishing or on her paddle board, satiating her inner water sign.
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