Francesca Grimaldi

Copywriter @Virgin Active Italia

Milano, IT

Conceptualizing, developing, writing and producing compelling texts in the brand’s tone of voice across all marketing channels Adapting content and style of writing for the target audiences – from customers to internal or corporate communications Editing and proofreading copy material for press, CRM, social and site Sem copywriting: Seo and Sea copywriting Executing winning strategies to maximize revenue through email campaigns Reporting on performance metrics of email campaigns and set up test plans to improve the campaign performance