Francesca Ferrari

Senior Design Lead @MISSOMA

London, GB

I lead the design team at Missoma, overseeing all creative output across new collections, collaborations and ad-hoc design projects. Working closely with the Founder and Creative Director, I guide the brand’s design and creative direction, ensuring each piece reflects Missoma’s distinctive style while continuing to evolve its visual identity. My work spans concept development, material research, technical refinement and mentoring designers through every stage of the process.I manage the end-to-end design cycle, from the initial sketch and prototype through to final approval, aligning the creative ambition within the commercial objective. Collaboration is central to the role, successfully partnering with product development, and merchandising teams to ensure collections are balanced, cohesive and resonant within our customer.Key Achievements:• Directed the design and launch of new collections, exceeding sales forecasts and strengthening brand recognition.• Shaped and embedded seasonal design direction, driving innovation through material exploration, colour stories and technical finishes.• Worked directly with the Founder to translate brand vision into creative briefs and collection narratives.• Oversaw high-profile collaborations, ensuring cohesion between Missoma’s DNA and each collaborator’s creative voice.• Mentored and developed designers, improving workflow, accountability and creative confidence across the team.• Enhanced cross-department collaboration, ensuring design decisions supported wider business strategies.• Championed innovation through refined design details and elevated product functionality.

I.T.S.G. Blaise Pascal

Diploma, Graphic Design

NABA Nuova Accademia di Belle Arti

Bachelor of Arts - BA, Fashion Design and Accessories