Francesca Bonfiglio
Senior Professional, Channel Marketing @Under Armour
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WORK HISTORY
Senior Professional, Channel Marketing @Under Armour
Managing the sponsorship of 3 Under Armour and Sports Direct influencers to represent the two brands. Collaborating closely with Sports Direct to create bespoke briefs for each influencer ensuring authenticity for their channel whilst portraying brand messaging. Leading on the relationship with an agency partner to assist with the execution of the influencer programme. Key skills: influencer marketing, stakeholder management, brief writing, event planning, product seeding, athlete management, content creation, campaign briefing & delivery, GTM process
EDUCATION
The Nottingham Trent University
Bachelor of Arts (BA)
South Cheshire College
A Levels
SKILLS
ABOUT FRANCESCA BONFIGLIO
Marketing and PR professional with 12 years experience across both agency side (B2C and B2B), and in house, for an international retail pharmacy chain and an international sporting goods company.Adaptable skillset that ranges from securing impactful publicity coverage to grow small local businesses, to working on a TV advertising campaign supported by a 360 marketing plan spanning owned, earned & paid media. Key specialties: campaign development & execution across media spanning TV, VOD, radio, DOOH, digital display (including DCO), social media (paid and organic), influencer collaborations, PR and in-store materials, key stakeholder management & project management.
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