Francesca Blyth

About Francesca Blyth

Creative operations leader with 11+ years of experience driving brand and creative marketing through strong project management. Proven success leading cross-functional teams, managing complex creative workflows, and delivering high-impact brand and launch campaigns. A clear, trusted communicator with a calm leadership style and a passion for operational excellence, efficiency, and creative effectiveness. 8 years experience working remotely from Bend, Oregon where I enjoy lots of outdoor activities with my husband, two daughters, and golden retriever.

Experience

1. Senior Project Manager, Visual Merchandising Retail

   Briogeo Hair Care

   Sep 2022 — Present · Bend, OR, US

   Successfully spearheaded and managed $1.5MM visual merchandising overhaul project for our brand presence at Sephora, resulting in a YoY productivity increase of 9.3% after one month- Lead and execute the creative process for all retail projects including: visual merchandising, events, print, packaging, digital, product detail pages, and video- Develop timelines and briefs for VM projects in partnership with stakeholders for Sephora & Ulta, as well as countless other retailers in both US and international markets- Coordinate and lead project kick-off meetings and regular check ins, ensuring clear communication of project statuses, budget, deliverables, and expectations cross-functionally- Engage with external partners: graphic & fixture vendors for VM, and event agencies for trade marketing events, including Sephora and Ulta’s annual leadership conferences- Implement process improvements to increase operational efficiency & maintain positive cross-functional relationships with Sales, Marketing, Product Development and Operations

Education

• San Francisco State University

  Bachelor of Arts - BA, Broadcasting & Electronic Communication Arts

  2009 — 2013

Skills

• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Adobe Audition
• Adobe Photoshop
• Media Planning
• Photoshop
• Operations Management
• Blogging
• Vendor Management
• Punctual
• Wordpress
• Broadcast
• Pre-Production
• Social Media
• Press Releases
• Digital Media
• Media Buying
• Mac
• Asana
• Video Editing
• Production Planning
• Planning & Scheduling
• Sales Operations
• Editing
• Organizing
• Storytelling
• Advertising
• Video
• Web Content Management
• Microsoft Word
• Vendor Relations
• Final Cut Pro
• Television
• Attention to Detail
• Producing
• Facebook
• Entertainment