Francesca Arminio

About Francesca Arminio

Goal and detail-oriented digital marketer with years of 7+ years of experience focused on email, digital, print, and mobile.

Experience

1. Senior Manager, Email and Mobile Marketing

   Colorectal Cancer Alliance

   Jun 2023 — Present · Washington, DC, US

   Manages email and mobile marketing campaigns end-to-end, including planning, list targeting, set-up, testing, execution, reporting and optimizationDevelops and maintains an annual email and mobile marketing strategic plan, outlining goals and necessary improvements to the programLeverages testing and email and mobile segmentation strategy to gain insights and continually improve the supporter experience through optimized messaging and targetingTracks best practices, nonprofit and channel compliance, monitors industry trends, and makes recommendations for growth on a continuous basisServes as the internal Email Service Provider (ESP) and Mobile Service Provider (MSP) expert. Understands and optimizes the ESP and MSP while identifying issues/opportunities, takes ownership of problem solving the issue, and seeks out solutionsLeads email and mobile platform selection and migration projects to deliver the best platform(s) for the needs of the organizationWorks in a collaborative partnership with Development, Patient & Family Support, Screening and Community Engagement teams to create engaging email and mobile strategies in support of upper-level organizational and channel priorities that deliver value, exceed KPI expectations and deliver industry-leading supporter experiencesOwns reporting of both programs. Identifies and vocalizes insights within the weekly/monthly reporting to optimize metrics, test plans, and recommend changes to the program

Education

• Clark University

  BA, Business Management and Entrepreneurship

  2007 — 2011

• Clark University

  MBA, Marketing

  2010 — 2012

Skills

• Search Engine Optimization (SEO)
• Marketing Communications
• Facebook
• Web Analytics
• Marketing
• Writing
• Online Advertising
• Event Planning
• Content Marketing
• Sponsorship
• B2c Marketing
• Microsoft Office
• Social Media Marketing
• Group Work
• Public Relations
• Google Analytics
• Photoshop
• Google Adwords
• Social Networking
• Photography
• Online Marketing
• Email Marketing
• Pay Per Click (Ppc)
• SEO
• Social Media
• Corporate Events
• Digital Marketing
• Blogging
• Advertising
• Management
• Marketing Strategy
• Event Management