Francesca Vetter
Head of Marketing Principal Business Partner - Zerog Ai in Aviation Lufthansa Group @Lufthansa Group
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WORK HISTORY
Head of Marketing Principal Business Partner - Zerog Ai in Aviation Lufthansa Group @Lufthansa Group
As Head of Marketing and Principal Business Partner at zeroG - Lufthansa Group‘s data & AI experts, I drive the positioning and adoption of AI and data solutions across Lufthansa Group while expanding zeroG’s presence in the global aviation market. I lead marketing, communications, business development efforts and partnerships to translate complex AI capabilities into scalable offerings- Business development & strategy: Developed the company strategy and led market research and competitive analysis to identify opportunities for AI services in aviation. Built and led the team responsible for developing market offerings, including candidate selection, onboarding, and establishing processes and ways of working to scale commercialisation across external markets- Accelerated digital and AI impact across Lufthansa and the global aviation market by launching a structured AI service portfolio, driving +300% internal demand, enabling 75+ ROI-backed AI initiatives, and delivering ~1:5 ROI on deployed solutions aligned with the Group’s Digital, Data & AI roadmap- Strengthened zeroG’s positioning as an AI partner for aviation organisations globally, translating zeroG‘s operational expertise into scalable external offerings- Led the company’s first advertorial placements in Handelsblatt and secured broadcast features on Deutsche Welle and RTL Nederland, generating 1.2M+ media impressions- Introduced company-wide tone-of-voice and AI storytelling guidelines to ensure consistent communication during rapid organisational growth- Developed the strategic partnership roadmap with Microsoft and Google, securing €1M+ in partner funding (2025)- Led development of the lead-to-contract process and supported the transition to a Hub-and-Spoke operating model, aligning sales, marketing, and product teams- Directed industry presence at global aviation trade fairs, shaping messaging and sales materials for international stakeholders.
EDUCATION
Berufsschule: Wendenstraße (H9)
Apprentice in Wholesale & Foreign Trade
FOM Hochschule für Oekonomie & Management
Bachelor of Arts (B.A.)
FOM Hochschule für Oekonomie & Management
Master of Science (M.Sc.)
SKILLS
ABOUT FRANCESCA VETTER
Head of Marketing & AI Commercialisation | Enterprise AI Strategy | Partnerships | Lufthansa Group - zeroG AI in Aviation
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