Francesca Sblendido
Trade Category Haircare @L'Oréal
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WORK HISTORY
Trade Category Haircare @L'Oréal
Milan, IT
Implementing trade marketing initiatives with sales, marketing, and merchandising teams to drive category development and business growth- Coordinating POS and online materials, tracking in-store visibility and contributing to improve consumer experience and ROI- Conducting sell-out analysis and supporting budget forecasting across brick-and-mortar and e-retail channels- Performing micro-segmentation analysis and developing consumer profiles to support targeted strategies.
EDUCATION
Smith School of Business at Queen's University
Double Degree, Master of International Business
University of Bradford
Bachelor's degree, Business Administration and Management
Università Cattolica del Sacro Cuore
Bachelor's degree, Economics and Business Administration- major: marketing
Università Bocconi
Master's degree, Marketing Management
Liceo Linguistico Alessandro Manzoni
High School Diploma, Foreign Languages and Literatures
ABOUT FRANCESCA SBLENDIDO
Marketing graduate from Bocconi University and Double Degree alumna of Queen’s University (Canada), with a strong focus on category development, consumer insights, and data-driven marketing.Currently working as a Trade Category Intern in Haircare at L’Oréal, where I support category growth through cross-functional trade marketing initiatives with sales, marketing, and merchandising teams. I thrive at the intersection of marketing, analytics, and execution, combining a strategic mindset with hands-on experience in omnichannel environments. Passionate about brand building, consumer behavior, and turning insights into business impact.
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