Francesca Salvini
Interim Fractional Marketing Lead (Part-time) @Distinction Consulting
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WORK HISTORY
Interim Fractional Marketing Lead (Part-time) @Distinction Consulting
Leeds, GB
Part-time interim marketing leadership for organisations needing senior cover during transition, change, or pressure.Typically engaged 2–3 days per week to provide continuity, clear priorities, and calm decision-making without the commitment of a full-time hire.What I doProvide day-to-day senior marketing leadershipSet priorities: what to focus on, pause, or stopAct as a steady point of contact for leadership, teams, and agenciesEnsure marketing supports commercial objectivesMaintain momentum during maternity cover, restructures, or leadership gapsSupport handover to permanent hires where required
EDUCATION
Oxford Brookes University
Bachelor of Science (BSc), Psychology/Fine Art
SKILLS
ABOUT FRANCESCA SALVINI
I work alongside leadership teams where marketing needs greater clarity, structure, or commercial alignment. Often organisations reach a point where marketing activity has grown organically but the underlying systems, priorities, and measurement are unclear. My role is to step in at a senior level, diagnose what is working and what is not, and help put the right foundations in place. This can involve strengthening marketing capability, aligning marketing and sales teams, improving how leads are generated and measured, and introducing the processes and systems that support consistent performance. I typically work with organisations over a defined period, helping teams move from reactive activity to a more structured, commercially focused marketing function. The focus is always practical: bringing calm, senior perspective, reducing noise, and ensuring that marketing effort translates into measurable business impact.
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