Francesca Piazza
Senior Manager, Lifecycle Marketing | OpenText
- Role
- Senior Manager, Lifecycle Marketing - B2c and B2b at OpenText
- Location
- Suffolk County, MA, US
- LinkedIn followers
- 500 followers
About Francesca Piazza
Senior Lifecycle Marketing leader with 13+ years of experience building segmentation, automation, and lifecycle strategies that drive activation, adoption, retention, and revenue growth across global SaaS organizations. Proven track record leading high performing teams and architecting scalable lifecycle programs across email and in-product channels. Expert in architecting complex CRM systems, and creation of universal segmentation frameworks used across Marketing, Sales, and Customer Success. Combines deep technical expertise (advanced SQL, CRM data models, automation platforms) with executive-levelpartnership to connect lifecycle strategy to measurable business outcomes, including churn mitigation, expansion ARR, and product usage growth.
Experience
Senior Manager, Lifecycle Marketing - B2c and B2b
Aug 2022 — Present · Boston, MA, US
Education
IULM University
Master Degree, Brand Management
2008 — 2011
IULM University
Bachelor degree, Advertising and Public Relations
2004 — 2007
CBS- Copenhagen Business School
Master Degree, Brand Management
2009 — 2009
Liceo Scientifico
Scientific Studies
1999 — 2004
Skills
- Sql
- Html
- Quickbooks
- Google Adwords
- Online Advertising
- Product Marketing
- Marketing
- Marketing Communications
- Marketing Strategy
- Competitive Analysis
- Advertising
- Management
- Integrated Marketing
- Direct Marketing
- Press Releases
- Market Research
- Business Development
- Strategic Planning
- Online Marketing
- Brand Development
- Microsoft Office
- Digital Marketing
- Social Media Marketing
- Responsys Interact
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.