Francesca Parodi
Global Senior Marketing Executive I B2C & B2B Marketing & Communications I Market Segmentation I Channel Development I Mkt Analytics I Sales Enablement I Digital Transformation I Demand Generation I Growth Marketing
- Role
- Chief Marketing and Communications Officer - Cmco at Texas Mccombs School Of Business
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Francesca Parodi
Senior Marketing Executive I SVP/VP of Global Marketing I Global Demand Generation VP I Growth Marketing VPSenior Global Marketing Executive with a proven track record of developing marketing strategies that deliver revenue, margin, and growth in buyer base. Creative visionary known for developing strategies that improve marketing capabilities and the customer journey through digital transformation, personalized user experiences, seamless customer interactions, effective social media/SEO/Influencer strategies, and creative campaigns that target various demographic audiences. Experienced in business to consumer and business to business marketing. Skilled in developing omni-channel digital marketing, communication, and bespoke growth strategies, identifying, and securing new business opportunities, and driving business transformation throughout marketing functions. Entrepreneurial business strategist, who is laser focused on success planning/executing multi-platform media and promotion campaigns. Previous experience includes British American Tobacco and the Gillette Company. Areas of ExpertiseCorporate, Digital & Field Marketing I Demand Generation I Growth Marketing I Digital Marketing Automation & Transformation I Cross Media Marketing Analytics Omni Channel Marketing I Strategic Messaging I Team Building & Leadership I Global Marketing Campaigns Management Customer-Oriented Storytelling I Diversity & Inclusion I Operational Excellence I Market Trend Analysis I Resource & Budget Management I ROI & Revenue Attribution I Market Research I Program & Project Management I CRM & Loyalty Management I Marketing Service Subscriptions I Vendor Funding
Experience
Chief Marketing and Communications Officer - Cmco
Texas Mccombs School Of Business
May 2023 — Present · Austin, TX, US
Education
Universidad de Lima
Bachelor of Engineering (BEng)
1997 — 2001
University of Virginia Darden School of Business
Master of Business Administration (MBA), Business Administration and Management, General
2008 — 2010
Skills
- Online Marketing
- Strategic Planning
- Retail
- Trade Marketing
- Competitive Analysis
- Online Advertising
- Sales
- Strategy
- Management
- Product Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Business Strategy
- Product Management
- Market Research
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