Francesca Merella
Senior Data Analyst, Horizon Games @Meta
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WORK HISTORY
Senior Data Analyst, Horizon Games @Meta
London, GB
Collaborated closely with Data Engineers, Software Engineers, and Game Designers to define metrics, instrument features, and build dashboards that provide real-time visibility into gameplay and feature performance.Performed end-to-end measurement, deep dives, and performance readouts tied to retention, engagement, and monetisation.Developed predictive and impact measurement methodologies, deploying AI and advanced analytical tools.
EDUCATION
MSc in Business Administration - Tor Vergata
Bachelor's degree, Business Adiministration
Università Bocconi
Laurea Magistrale LM in Management, Management
University of Maryland - Robert H. Smith School of Business
MBA Exchange Program
SKILLS
ABOUT FRANCESCA MERELLA
As an ambitious and open-minded person, I am constantly seeking for new challenges that can help fostering social intelligence and lateral thinking skills and I never give up on what I do and want to achieve. Passionate about Customer Experience. I am currently working as Sn. business analyst @Meta and had 3 years professional experience at @Amazon as part of the Amazon Logistic Lastmile Team.I have profession background in the consulting field with specific focus on Customer Experience and CRM Digital Transformation.I graduated in October 2020 in Management @ Bocconi UniversityIn 2019 I participated in a one-semester Exchange Program @ University of Maryland (USA), having the chance to take MBA courses. Thanks to my professional and international experiences I greatly value the power of collaboration, mutual respect and diversity, key success factors of team working.
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