Francesca Matthews
Senior Marketing Lead @Fanatics
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WORK HISTORY
Senior Marketing Lead @Fanatics
Lead 360° marketing across US Sports, Golf, UFC, WWE, Olympics, Cycling, Moto GP and Mitchell & Ness• Head up social and wholesale marketing across all sports (inc Football, F1 and Rugby) • Deliver integrated B2C and B2B campaigns across wholesale, DTC and social• Focused on strategic leadership, collaboration and commercial impact
EDUCATION
The Manchester Metropolitan University
Doctor of Philosophy - PhD, International Business
Oxford Brookes University
BA , Business and Management
The Manchester Metropolitan University
Master's degree, Sport Business, Management and Policy
University of Kentucky
Bachelor's degree, Business and Management
ABOUT FRANCESCA MATTHEWS
A consumer focused, problem solver with a passion for building brands and sustainable consumer cultures. With industry experience and doctoral expertise across major sport events, brand activation and other strategic projects, I pride myself on unearthing consumer insights and creating value through data led initiatives.Within my work I set out to not only put brands at the centre of attention but to ensure the attention gained breaks down barriers, bringing socio-commercial value and creating sustainable futures for the organisations and industries involved.
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