Francesca Maso
Product Marketing Coordinator @Valentino
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WORK HISTORY
Product Marketing Coordinator @Valentino
Milano, IT
Joined the newly formed Product Marketing team, contributing to the demarcation of team roles and scopes within the company. In charge of product priorities definition and product pushes scheduling, working closely with e-commerce team and merchandising as well as regional offices. Proactively analysed workflows and defined new frontiers to properly set a product marketing strategy, covering a full funnel approach, from asset production to touchpoint definition for each project. Directly managing one person.
EDUCATION
Ca' Foscari
Bachelor's degree
NEOMA Business School
Master in Luxury Management - IMLUX
MIP-Politecnico Di Milano
Master in Luxury Management
SKILLS
ABOUT FRANCESCA MASO
I am a passionate marketing professional with 5+ years of experience in the Luxury industry, holding a double master degree in Luxury Management. Working in the product marketing team, I am in charge of defining seasonal product pushes and calendars, as well as coordinating al teams on marketing activities across all touch points. I am keen on creating strategic launch plans with an eye on brand image and commercial goals.
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