Francesca Gray-Walkinshaw

WORK HISTORY

EDUCATION

ABOUT FRANCESCA GRAY-WALKINSHAW

As Creative Director of Talent at Sky, I oversee how the organisation’s values, visual identity and ESG commitments are articulated through its Talent, partnerships and high-profile campaigns. I help embed the organisation’s visual brand — along with its commitments to sustainability, inclusion and community — into some of Sky’s most visible cultural moments.I develop initiatives that support business priorities and deliver tangible benefits for communities, including digital inclusion work with survivors of modern slavery, nationwide support schemes with Crisis and Age UK, and sustainability-led collaborations with key commercial partners. These initiatives are delivered through brand partnerships, editorial storytelling and large-scale activations that reach audiences across Sky’s internal and external platforms.I work at the intersection of brand, culture and social impact, helping organisations express their values through people, storytelling and strategic collaboration. My approach aligns brand expression with responsible business priorities, builds cross-functional partnerships and delivers culturally resonant programmes with tangible impact.Alongside my work at Sky, I mentor young people through The King’s Trust and serve as an Ambassador for Legends of Football with Nordoff Robins. I’m passionate about opportunities where brand purpose, partnership strategy and community impact come together to create measurable cultural and social value.