Francesca Dercole
Digital Marketing Manager @UBS
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WORK HISTORY
Digital Marketing Manager @UBS
Milano, IT
Develop and implement cutting-edge digital marketing strategies for Italy, fully aligned with our overarching marketing and business objectives, in close collaboration with the EMEA Digital Marketing team- Plan, design, build, and optimize our comprehensive Italian email marketing program. Oversee the execution of email campaigns, automations, and customer journeys- Identify and capitalize on opportunities to enhance website user experience and streamline the user journey- Lead organic social media activities and the \"Social Ambassadors\" program on LinkedIn- Execute digital marketing strategies to effectively reach, capture, convert, and re-engage users, ultimately generating leads for our sales team- Ensure our agency partners deliver value across SEO, paid search, display, programmatic, and social media channels- Measure, analyze, and report on the performance of email, website, SEO, and paid media activities, providing actionable insights to drive business planning and ongoing optimization.
EDUCATION
San Diego State University
Exchange program, International Marketing Management
London Business School
Executive Master Digital Marketing
Liceo classico "Q.Orazio Flacco"
Diploma
24ORE Business School
Executive Master Social Media Management
Università Bocconi
Laurea triennale/ Bachelor, Economia e management per arte cultura e comunicazione
Università Bocconi
Laurea specialistica / Master of Science , Economics and Management for arts, culture, media and entertainment
Prague University of Economics and Business
Exchange program , International Marketing Management
ABOUT FRANCESCA DERCOLE
With over 6 years of experience in marketing and digital strategies for financial…
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