Francesca Brocchi
Cluster Director of Revenue @LDC Hotels Italy
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WORK HISTORY
Cluster Director of Revenue @LDC Hotels Italy
Rome, IT
Liable for optimization and increase of revenue indices by developing pricing strategies of Yield Management on all market segments and distribution channels for the 4 Hotels and Relais of the Group: A.Roma Lifestyle Palazzo Venice, Relais Sant\'Uffizio Asti. Villa Monte Solare Perugia.Determines the optimal business mix of the Hotel, following objectives and lines supplied by the General Manager and the Director of Sales.Creates Daily forecasts and offers strategies to improve the performance of the hotel, analyzes the pick up of all the main indices, such as RevPar,% Occ, ADR, GoP, GoPar.Analysis of demand, analysis of the pricing strategy of the competitors, supported by tools like benchmarketing STR Global, shoppers and market share tools.Indicate best practices and new procedures to be adoptedDecision-making,quality control and coordination skills.
EDUCATION
Università La Sapienza
Political Science
SKILLS
ABOUT FRANCESCA BROCCHI
Director of Revenue at LDC Hotels & Resorts Group
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