Francesca Braaten

Francesca Braaten

Program Manager at IBM

Role
Marketing Program Manager at IBM
Location
New York, NY, US
LinkedIn followers
500 followers

Experience

  1. Marketing Program Manager

    IBM

    Jan 2024 — Present · NY, US

    Partner with the CMO to manage daily operations, including hiring, budgeting, vendor relationships, internal communications, feedback collection, and team engagement+ Lead annual strategic planning efforts for the CMO, aligning marketing priorities with business unit goals, resource allocation, and product roadmap + Develop and promote practical AI use cases for marketers, creating simplified guidance to drive adoption and enhance day-to-day productivity

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