Francesca Annunziato

Co-founder @The Fray Group

Pensacola, FL, US

We started The Fray Group because we were tired of watching great businesses break down behind the scenes.Not because the product didn\'t deliver.Not because the team wasn’t talented.But because the systems couldn’t keep up with the success.Together, we’ve worked inside legacy companies, high-growth coaching brands, broker-based orgs, and powerhouse teams that looked sharp on the surface — but were stitched together with pressure and patchwork underneath.Jay is the operator.Ex-military. Laser-focused. Unshakable.He sees the whole battlefield — and knows how to organize, motivate, and protect the people in it.His work centers on org chart excellence, sales team optimization, and operational clarity.No fluff. No chaos. Just performance systems that run.I’m the strategist, the storyteller, the pattern spotter.I bring the voice, demand strategy, and positioning — and make sure what you’re building connects to the people who need it most.I don’t just create leads.I create pull.Magnetic. Measurable. Sustainable.What makes us dangerous is what makes us different:We don’t fix the obvious.We rebuild the system underneath — from brand to retention, team to delivery, sales to structure.We’re not here to slap on a fresh coat of paint.We rebuild the internal structure — piece by piece —Until your business can carry the weight of what it’s really built for.Smoother days. Sharper decisions. Stronger outcomes.

Tulane University

Bachelors, Sociology, SISE

University of Sydney

Bachelor's degree, Sociology