Francesca Reed
Head of Brand @Unique Homestays
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WORK HISTORY
Head of Brand @Unique Homestays
Accountable for the design of the communication strategies and brand development, overseeing the on-going execution of the brand strategy and identity across the business. This new role was designed to shape the future direction of the brand, keeping ahead of the curve to position Unique Homestays as a market leader through creative collaborations, compelling storytelling and brand partnerships. With creative oversight across the marketing plan, the role incorporates identifying new business opportunities, fostering key relationships and driving brand awareness through tactical campaigns to key new audiences. As well as overseeing the company\'s large-scale rebrand, key recent achievements include coverage in Harpers Bazaar, The Times and Telegraph, plus collaborations with Conde Nast, Hush, Free People and JLR. I also brought our marketing campaigns in-house, so oversee the direction and production of these including our highly successful Britain in Wonderland campaign.
EDUCATION
Cardiff University / Prifysgol Caerdydd
Bachelor of Arts (BA) Hons, Communication
Sir James Smiths
High School, GCSEs
CIM | The Chartered Institute of Marketing
CIM Level 4, Marketing
Truro and Penwith College
High School, AS: Media & Maths; A Levels: Art, English, Psychology
SKILLS
ABOUT FRANCESCA REED
A creative and commercially minded marketing lead with a passion for luxury travel…
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