Frances Y.

Marketing Insights Analyst @Well.ca

Toronto, ON, CA

Expertly utilized Google Analytics 4 to track and analyze website and marketing performance metrics, gaining deeper insights into user behavior and enhancing strategic decision-making.• Analyzed complex data with precision and attention to detail, creating daily, weekly, and monthly marketing performance dashboards and reports across channels to provide meaningful insights to stakeholders.• Utilized Looker Studio, Power BI and Excel to develop new dashboards for monitoring consumer shoppingbehaviors, website performance, and marketing channels, facilitating data-driven decision-making.• Proficient in SQL, leveraging company database access to generate ad hoc reports through customizedqueries, supporting departments with actionable analysis of intricate data sets. • Collaborated effectively with agency partners to ensure successful execution of paid search and socialmedia marketing campaigns.• Utilized Salesforce expertise to create targeted queries, track website customer data, conduct test email campaigns, and meticulously analyze customer flow to optimize engagement and conversion rates.• Employed Sitecore platform to curate personalized picks and recommendations, enhancing user browsing experience and fostering improved customer satisfaction.• Proactively explored and supported the implementation of Search Engine Optimization (SEO) bestpractices, driving enhanced online visibility and organic traffic to the website.• Utilized Python to code SARIMA model for predictive time series analysis.

Rotman Commerce, University of Toronto

Bachelor of Commerce - BCom, Accounting