Frances Meléndez
Campaign Strategy Manager at Cox Automotive Inc.
- Role
- Campaign Strategy Manager at Cox Automotive Inc.
- Location
- Troy, MI, US
- LinkedIn followers
- 500 followers
About Frances Meléndez
Advertising professional with over 12 years of experience in Marketing and account/project management. Proven success managing client accounts, developing and implementing multi-media programs, building strong client relationships, and delivering quality work on time. Ability to manage multiple projects while maintaining a sense of urgency and providing client support during critical time frames. Possess the ability to provide creative solutions to various issues
Experience
Campaign Strategy Manager
Feb 2021 — Present
Responsible for meeting client and Cox Automotive goals through media planning, identifying target audiences, assessing key performance indicators, and collaboration with internal teams to optimize campaign performance.
Education
Universidad de Puerto Rico
B.A.
1999 — 2003
Inter-American University of Puerto Rico - Metropolitan Campus
M.B.A
2003 — 2005
Skills
- Marketing
- Comscore
- Mobile Marketing
- Sales
- Doubleclick
- Mobile Advertising
- Digital Marketing
- Crm
- Online Advertising
- Media Strategy
- Marketing Strategy
- Digital Media
- Digital Strategy
- Integrated Marketing
- Salesforce.com
- Media Buying
- Media Planning
- Advertising
- Interactive Marketing
- Account Management
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