Frances Lowne

Director, Global Brand Engagement @Paula's Choice Skincare

Seattle, WA, US

I lead global brand engagement and advocacy strategy for Paula’s Choice, focused on culturally relevant storytelling, community building, and long-term creator and talent relationships.In 2025, I set a new earned strategy driving +49% EMV YTD across North America while reducing paid amplification by 20%.I led the brand’s first high-profile talent partnerships (Ilona Maher, Azzi Fudd), owning negotiation and long-term relationship management, and partnering closely on creative ideation to ensure alignment with brand strategy and culture.I oversee global earned strategy across evergreen and new product launches, lead agency strategy, and partner closely with regional and cross-functional teams.I also lead and develop a high-performing team and serve as a close partner to the Sr. Director, Global Communications.

The University of Edinburgh

Master's Degree, Geography