Frances Chiu

About Frances Chiu

In a nutshell:Translate data into actionable insights with entrepreneurial spirit; Connect data with dollars; andLove to learn new things and try new restaurants.Specialties: Digital marketing, lead generation, lead quality, web analytics, paid search analytics, product management, survey design, Dev queue management, CRM data analysis, forecasting, A/B testing, financial and statistical modeling.

Experience

1. Director of Strategic Marketing and Analytics

   QuinStreet

   Jul 2017 — Present

   Lead data-driven strategy and analytics for the Home Services vertical, driving double-digit YoY growth, evaluating M&A opportunities, and enabling cross-functional teams to make better, faster business decisions.• Supported double-digit YoY growth for the Home Services vertical through strategic insights and operational oversight.• Partnered with senior leadership to evaluate M&A opportunities and risks, including the acquisitions of Modernize (2020) and HomeBuddy (2026).• Translated ambiguous, unstructured business problems into actionable data and insights.• Built financial models and supporting analyses to evaluate synergy potential and development constraints.• Managed operational cadence to measure initiative impact and P&L for the Home Services vertical.• Presented data-driven insights and detailed execution plans to internal and external stakeholders.• Promoted a data-driven culture by designing self-serve dashboards and enabling stakeholders to make informed decisions.• Developed robust analytical frameworks and built a high-performing team to uphold quality standards.• Supported multiple functions including operational efficiency, forecasting, annual budgeting, commission calculations, media optimization, new business growth, sales strategy, client retention, and product launches.• Led cross-functional initiatives to improve homeowner experience and lead quality, coordinating product, engineering, design, UX, accounting, media, client, operations, and sales teams.• Collaborated with Big Data and BI teams to streamline data pipelines and build the infrastructure needed for scalable analysis.

Education

• University of California, Berkeley, Haas School of Business

  Bachelor of Science, Business Administration

• Foothill College

  Associate of Arts, Business administration, Social Science, Individual Studies and Economics

Skills

• Hospitality Industry
• Html + Css
• Fluent in Cantonese
• Tableau
• Asp
• Powerpoint
• Microsoft Excel
• Vba
• Mandarin
• Market Research
• Word
• Css
• Fluent in Mandarin
• Accounting
• Leadership
• Cantonese
• Access
• Financial Analysis
• Entrepreneurship
• Html
• Sql
• Data Analysis
• Pivot Tables
• Client Services
• Marketing
• Excel
• Outlook
• Microsoft Sql Server
• Sql Server