Frances Alexay Rizzo

About Frances Alexay Rizzo

Accomplished marketing professional with 16 years experience in the business to business industry marketing consumer products. Strong leadership skills with a proven ability to develop, coach and manage a team while improving the long term financial performance of the category. Creative thinker excelling in brainstorming, developing, launching and managing products. Collaborative approach with internal and external customers and partners, including vendors, and suppliers to continuously improve the performance of the category. Skilled in forecasting, budgeting, planning and positioning.Specialties: Leadership, B to B Marketing, Innovation, Line Optimization, Product Development, Product Positioning, Segment Marketing, Product Management, Asset Investment, Brochure Development

Experience

1. Director of Marketing

   Verdeco

   Oct 2022 — Present · Greenville, SC, US

   Led the rebranding of the company to provide differentiation in the marketplace as the innovator in the rPET space. New logo, website, solution brands, brochures and capabilities deck. Established social media prescence.

Education

• Sacred Heart University

  MBA, International Business

  1991 — 1995

• Wagner College

  BA, Sociology

  1983 — 1987

Skills

• Process Improvement
• Management
• Marketing
• Manufacturing
• Sales Management
• Forecasting
• Continuous Improvement
• Leadership
• Account Management
• Consumer Products
• Product Development
• New Business Development
• Budgets
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launch
• Strategic Planning
• Segmentation
• Negotiation
• Marketing Management
• Sales
• Contract Negotiation
• Project Planning
• Supply Chain
• Pricing
• Product Management
• Key Account Management
• Retail