Franceen Shaughnessy
Leading content strategy and governance for global marketing initiatives to achieve scalability and impactful reach to target audience.
- Role
- Senior Marketing Communications Manager at MathWorks
- Location
- Brookline, MA, US
- LinkedIn followers
- 500 followers
About Franceen Shaughnessy
Driving growth for global technology organizations through scalable content ecosystems, governance frameworks, and AI-powered workflows. Expert in transforming technical insights into compelling narratives across channels, leveraging GenAI for accelerated content creation, compliance, and localization. Passionate about operational excellence and measurable impact.Portfolio: https://drive.google.com/drive/folders/1_dGRwT_vAxg3HqY0b30bNGfcp9a_fEaG?usp=drive_link
Experience
Senior Marketing Communications Manager
Feb 2016 — Present · Natick, MA, US
Leading global content strategy and governance frameworks for a Fortune 500 technology company. Architect scalable content ecosystems and integrated marketing plans across paid, owned, and earned channels. Drive operational efficiency by leveraging GenAI for workflow acceleration and compliance. Implement KPI-driven measurement systems to optimize performance and ROI, using SEO and GEO-ready content frameworks for discoverability and localization at scale.Key Achievements:* Formalized global content governance and messaging frameworks, reducing campaign build time by 30%.* Increased impressions and leads by 20% through structured content strategies and integrated campaigns.* Reduced marketing build time by 60% by eliminating silos and creating centralized resources.* Developed industry-specific frameworks, cutting SME time by ~80% and budget by 54%.* Grew new contacts by 43% with SEO-optimized, GEO-ready content powering global campaigns.
Education
Ursinus College
Bachelor of Arts - BA
Boston University
Master of Science - MS
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.