Fran Blythe
Qual Lead @The Audience Agency
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WORK HISTORY
Qual Lead @The Audience Agency
Manchester, GB
As qualitative lead I act as consultant internally and for clients externally of qualitative methodologies but carry out some mixed (qual and quant) projects, as well as managing the qual research team, with two direct reports. • Leading, co-leading or working on a team on projects end to end, from tender and pitch, budget and supplier management, through design and delivery to report and presentation.• Strategically applying and designing research methods based on target profile and insight need. Approaches might include discussion groups, interviews, surveys, workshops, mystery shopping, digital ethnography or diary studies and beginning to work with UX, amongst others.• Project types have included audience experience, segmentation and persona development, formative and summative evaluation for capital build projects, audience development, participation activity evaluation and digital product testing amongst others.• Clients I have worked with include the V&A, the National Gallery, Eureka! The National Children’s Museum, the National Trust, Caernarfon Castle, English Heritage, Galway Capital of Culture 2020, Manchester International Festival and the Manchester Science Festival.• To a lesser degree, working with secondary sector data sets to create new insights and/or provide benchmarking and context.• Seek out and apply validated frameworks.
EDUCATION
The Manchester Metropolitan University
Bachelor of Arts (BA), Photography
Creative Semiotics
Semiotics for brands
The Manchester Metropolitan University
Master's degree, Fine Art
SKILLS
ABOUT FRAN BLYTHE
I began marketing in the cultural sector, promoting a programme of multi-disciplinary international outdoor arts events at Salford Quays/ MediaCityUK. This followed study in Photography and a Masters degree in Fine Art. Critical analysis, natural curiosity and keen observation made me a good photographer and artist. It’s these skills and traits that are my privilege to put into practice every day as a researcher.
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