Jim Frackleton
Assistant Head of School for Marketing and Communications at St. John\'s Prep
- Role
- Assistant Head of School for Marketing and Communications at St. John's Prep
- Location
- Andover, MA, US
- LinkedIn followers
- 500 followers
About Jim Frackleton
Strategic marketing and communications leader driving brand growth, enrollment outcomes…
Experience
Assistant Head of School for Marketing and Communications
Oct 2019 — Present · Boston, MA, US
Promote, strengthen, and enhance the school\'s brand through consistently engaging, high-quality communications across all channels and for all constituents. • Lead efforts, in collaboration with the Office of Admission, to develop, implement, and assess strategic marketing programs, including digital and social media marketing, in order to meet enrollment goals. • Collaborate with the Chief Advancement Officer and support the Office for Institutional Advancement to drive philanthropic support and engagement in the life of the school community. • Lead new marketing strategies in collaboration with the Auxiliary Programs staff to increase revenue-generating initiatives for all auxiliary programs, including summer camps and enrichment programs. • Direct and oversee the marketing and communications team in order to effectively meet the needs of the school community in writing, editing, photography, and video. • Position St. John’s as an educational leader, a resource for the global alumni network, and a good neighbor in communities from Danvers and across the North Shore and Merrimack Valley to Boston.
Education
Austin Preparatory School
High School Diploma
2004 — 2008
Merrimack College
Master of Science in Management
2014 — 2015
University of New Hampshire Peter T. Paul College of Business and Economics
Bachelor of Science in Business Administration
2008 — 2012
Skills
- Email Marketing
- Illustrator
- Social Media
- E-Commerce
- Online Marketing
- Higher Education
- Marketing
- Magento
- SEO
- Wordpress
- Digital Marketing
- Powerpoint
- Microsoft Excel
- Retargeting
- Google Analytics
- Photoshop
- Livewhale
- Public Speaking
- Targetx
- Indesign
- Tableau
- Marketing Strategy
- Microsoft Office
- Digital Strategy
- Advertising
- Salesforce.com
- Constant Contact
- Google Adwords
- Social Media Marketing
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