Francesco Gatti

About Francesco Gatti

Ten years ago we were the handymen behind the scenes - helping data giants like Axiom, Neustar and Sovrn build the targeting machines that power today’s Fortune 500. I saw all the ins and outs of how these giants operate. How they turn anonymous web traffic into persistent identities, how they stitch together fragmented journeys, and how they use that data to convert, re-engage and dominate. Fast forward to now: CEO and Co-founder of Opensend, a data company for ecom brands that my co-founder and I bootstrapped from zero to over brands in just 24 months, empowering brands like TrueClassic, OatsOvernight, Benchmade, AlexaderWang, and Rhone to supercharge their retention efforts. Our mission? We want to democratize Fortune 500 marketing data/technology and bring it to the rebels. We’re transforming how brands retarget and re-engage consumers by turning unknown web traffic into real revenue, across email, SMS, ads and direct mail. Our platform is built on three core products: • Connect – Identify and convert engaged visitors • Reconnect – Track known customers across devices and browsers • Revive – Get the latest, most active emails for bounced subscribers Brands spend millions to get traffic to their sites, but most of it goes to waste- 95% of site visitors leave without converting- Most remain completely anonymous- Traditional tools fail to track users across devices and browsers. We’re finally changing that. Opensend makes it easy to:+ Identify and convert engaged visitors.+ Recognize returning customers across new devices and browsers.+ Retarget and re-engage with precision across email, ads, direct mail and SMS. Whether your goal is to scale profitably, reduce CAC or personalize customer journeys at scale, we make enterprise-grade growth tools accessible to the brands rewriting the rules. Book a demo or send me DM! To learn more about Opensend here: opensend.com

Experience

1. Chief Digital Officer (CDO)

   Herb

   Jul 2021 — Present

   Herb\'s mission is to change the way the world views cannabis. We\'ve built the largest cannabis community in the world with over 14 million passionate people.We help successfully connect the best brands with customers and provide a trackable and measurable end-to-end marketing solution.I work closely with the Founder, Matt Gray, and the Chief Revenue Officer, Robert Cornell while leading the product, data, and marketing team to take the brand to the next level.

Education

• University of Westminster

  Business Management