Frank Purcell
Sr. Regional Director, Sales & Marketing at Comcast
- Role
- Sr Regional Director, Sales & Marketing Operations at Comcast
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Frank Purcell
Dynamic, results-oriented leader with over 20 years of proven success in strategic planning and execution. Award-winning achievements through cultivating highly efficient teams that thrive in a challenging business climate. Architect of creative process innovations that increase profitability. Multi-lingual, with excellent written and verbal communication skills. Specialties: Cultivating & leading highly effective teams, product management/launch, competitive sales strategy, direct marketing.
Experience
Sr Regional Director, Sales & Marketing Operations
Jan 2008 — Present · Philadelphia, PA, US
Drove marketing operations initiatives in two of Comcast’s largest regions, each with ~2MM subscriber footprint throughout New York, Philadelphia, Baltimore, Washington, Richmond and several other media markets.• Accountable for broad initiatives inclusive of the following: Lead new product rollouts across regional footprint including trials, feature enhancements, interdepartmental market preparation and launch marketing of video, data, voice and home management product lines as well as converged product features & services.• Develop regional strategy for video content offering (linear programming and Video ON DEMAND as well as key emerging categories such as multi-cultural and converged content).• Orchestrate sales channel productivity. Consolidate sales and retention tracking; market driver analysis, sales agent compensation and incentive planning; calibrate sales and retention forecasts across all teams.• Identify trends and opportunities to maximize subscriber and OCF growth.• Direct operational fulfillment of all sales and marketing programs across field operations. Coordinate training and communication of process improvements for frontline employees.• Cultivate competitive strategy and posturing across all product lines, including monitoring markets, harvesting competitive intelligence and designing response measures.
Education
Wittenberg University
BA
Drexel University's LeBow College of Business
MBA
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