Felipe Roque
Senior Business & Marketing Executive | SMB Growth & Market Strategy | Owner Mindset
- Role
- Managing Director at Cento Family Moving & Storage
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Felipe Roque
I’m a business and marketing executive who turns strategy into measurable growth:…
Experience
Managing Director
Sep 2016 — Present · Orlando, FL, US
Acquired and scaled a local home services company into a 7-figure business, voted the #2 moving company in Central Florida (2022 & 2024), while leading all aspects of strategy, operations, marketing, hiring, and finance in a competitive, seasonal, and labor-intensive industry- Achieved 25% CAGR from 2016 to 2021 in a highly seasonal, cost-sensitive industry- Increased average revenue per customer by 70%+ through strategic pricing and upselling initiatives- Nearly 50% of business revenue comes from referrals and repeat clients — aligned with top-performing companies in the industry nationwide- Scaled the interior designer vertical to 3x revenue since 2021 by investing in positioning, systems, and outreach- Leveraged advanced analytics to guide key decisions in marketing, reallocating ad spend, improving ROAS, and lowering CAC- Built and led a high-performing team of 10-20 people (depending on the season), scaling operations while maintaining top-tier service ratings in a high-turnover environment.
Education
ESPM Escola Superior de Propaganda e Marketing
Bachelor, Marketing
1997 — 2001
Insper Instituto de Ensino e Pesquisa
MBA, Executive
2008 — 2010
Skills
- Project Management
- Leadership
- Product Management
- Market Planning
- Market Research
- Strategy Development
- Marketing Management
- Market Analysis
- Budgeting
- Strategy
- Forecasting
- Sales
- Customer Insight
- Management
- Marketing
- Strategic Planning
- Business Planning
- B2b
- Competitive Analysis
- Product Marketing
- Budgets
- Brand Management
- Business Strategy
- Marketing Strategy
- Product Development
- Analysis
- Pricing
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