Foyinsolami Olanbiwoninu.

Mailing List Manager & Copywriter @Upwork

Birmingham, GB

As a freelance Mailing List Manager & copywriter, I merge my legal precision with creative strategy to help growing e-commerce brands enhance communication and customer engagement. These roles strengthened my ability to communicate complex ideas clearly, manage client relationships, and deliver results under tight deadlines, skills that also underpin my success as a Paralegal.Here is a list of what I did at a previous role: 1. I adopted and refined the brand’s tone, mission, and messaging to create persuasive copy for email campaigns and Facebook posts — driving a 20% increase in customer engagement.2. I produced storytelling visuals and campaign graphics using Canva and Sora AI, bringing the brand voice to life and achieving a 34% boost in email open rates.3. I implemented an email segmentation strategy that improved targeting accuracy and click-through performance across key audience groups.4. I analysed campaign data and engagement insights to adjust content strategy, resulting in more consistent engagement growth and higher customer retention.5. I managed and nurtured social media communities, maintaining a prompt and professional tone in all interactions and fostering a supportive, customer-focused online environment.6. I collaborated cross-functionally with design and marketing leads to ensure messaging consistency across all channels and brand materials.