Will Fox

About Will Fox

Growth Marketing & Sales Executive specializing in building data-informed revenue engines for B2B/B2C companies in complex sectors.•Demand Generation & GTM Strategy: Expertise in launching and scaling multi-channel marketing campaigns (digital, content, social, events) that align with the buyer\'s journey and drive a qualified pipeline.•Revenue Engine Ownership: Full-funnel responsibility from market analysis and brand positioning through to sales process optimization and SaaS pipeline conversion.•Data-Driven Marketing Leadership: Leverages customer insights and market analytics to inform pricing, messaging, and campaign execution for maximum ROI.

Experience

1. Senior Vice President

   Ecs Learning Systems

   Jan 2024 — Present · Austin, TX, US

   Tenure marked by rapid, merit-based advancement through three roles at a K-12 EdTech provider, culminating in the SVP position. Recognized for leading SaaS GTM product launch and customer retention efforts, with responsibilities expanding to include P&L management, product & growth marketing strategy, and forming key strategic partnerships. Ultimately, I led strategic initiatives supporting the entire customer journey across B2B and B2G divisions.Key responsibilities include:• Developing and refining the ICP and UVP messaging to target customers effectively, leading to a consistent YOY increase in marketing funnel analytics and sales conversions.• Designing and launching multi-channel digital marketing campaigns to increase brand awareness, lead generation, and customer retention.• Launched a new SaaS product into the K-12 market by establishing a formal GTM strategy and securing foundational partnerships, resulting in multiple industry awards for the product.• Creating and implementing strategic sales programs and processes to streamline the sales cycle and maximize revenue.• Balancing cross-functional responsibilities between sales, marketing, and development teams to ensure alignment and cohesive execution of overall business objectives.• Building strong relationships with school districts, educational leaders, and LEA stakeholders to understand their needs and showcase the value of SaaS instructional solutions.

Education

• Syracuse University

  Bachelor of Science - BS, Speech Communication and Rhetoric

  1987 — 1991

• Stratford High School

  Houston, Texas

  1984 — 1987

• Education Service Center Region 13

  Texas Educator Certification

  2005 — 2006

• Gonzaga University

  Master of Arts - MA, Communication and Leadership

  2020 — 2022