Lynn Fowler
VP of Search (Sem, Seo, Geo, Retail Media, Content) @Booyah Advertising
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WORK HISTORY
VP of Search (Sem, Seo, Geo, Retail Media, Content) @Booyah Advertising
Directly responsible for the performance management, coaching, and talent development of each Channel Director that oversees their department• Owns the business strategy for each marketing channel, setting annual revenue targets and developing project roadmaps to champion• Actively manages department P&L, driving financial performance through proper resource allocation, budgeting for tools, and pricing strategy• Achieved a 15%-47% CAGR in product revenue across managed marketing channels over the first 3 years• Collaborates with client services leads to provide desired product solutions in the form of automation, licensed tools, SOP development, template generation, training materials, etc.• Successfully led the SEO, Retail Media, and Content Marketing integration onto account teams – emphasizing process unification, channel and management trainings, and media strategy cohesion across clients• Works closely with the sales team to deliver compelling presentations and proposals• Cultivates strong relationship with C-suite executives, effectively communicating strategic initiatives and aligning channel goals with organizational vision• Showcases thought leadership through knowledge sharing and publicly presenting POVs to clients, vendors, and industry peers – including co-presenting business initiatives alongside Google to Fortune 200 companies, organizing client-facing webinars, and hosting company-wide meetings and roundtables
EDUCATION
University of Colorado Boulder
BA, Theoretical Mathematics, Atmospheric & Oceanic Sciences
SKILLS
ABOUT LYNN FOWLER
VP of Search | Booyah
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