Forum Gandhi

Product Marketing Manager @Thomas Cook India Limited

Mumbai, IN

Leveraged AI to integrate the website with customer engagement features like ChatBot, WhatsApp, Referral, Customer Ratings & Review Formulated 10 winning go-to-market digital promotions for holidays that lead to 150% increase in quarterly sales profits of 2019 Forecasted trends by analyzing 9 performance reports of SEO, SEM, Social Media, Travel Fairs, Influencers, App/Web, Mailers & SMS Trained 90 call-center agents & ensured lead conversion ratio for holidays increased by of 75% in 2019 (Highest since 2014) Collaborated with senior management to prioritize sales in regional marketing languages to gain an incremental revenue of 10mn Devised innovative marketing automation to increase web traffic by 40% during the initial phase of the Covid19 crisis in the travel sector Awarded a trophy of the ‘Most Valued Strategic Travel Partner’ from SBI Bank for increasing their card swipes by 65%(10X times) Awarded Highest Performance Rating of 6: Roll of Honour for 2019 appraisals (In top 2% of employees across 19 brands)

Parle Tilak Vidyalaya Associations Sathaye College Dixit Road Vile Parle East Mumbai 400 057

HSC, Science

K.J. Somaiya Institute Of Management Studies and Research

Master of Business Administration (MBA), Finance & Marketing, Distinction

DJ Sanghvi College of Engineering,Mumbai

Bachelor of Engineering (BE), Information Technology, 1st Class with Distinction

St. Anne's High School

SSC, Distinction