Michelle B.
Associate Director, Partnerships & Communications @Velocity
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WORK HISTORY
Associate Director, Partnerships & Communications @Velocity
Waterloo, ON, CA
I help Velocity and its startups gain visibility, grow customers, partnerships, and revenue.At Velocity, the University of Waterloo’s world-renowned startup incubator, I lead marketing, communications, and partnerships at the director level. My job is to make sure people know who we are, what we do, and why it matters, and to turn that into action and growth for both Velocity and the hundreds of companies and founders in our community.I shape the brand, lead storytelling, and develop partners through relationship building that drive support and sustainability for the organization. I manage a cross-functional, high-performing team that connects founders, funders, and industry, while keeping a close eye on how our work impacts the bottom line.Over the past few years, I have built a team and systems that has effectively repositioned Velocity, expanded our audience reach by hundreds of percent, supported the launch of major initiatives like the Innovation Arena, and secured partnerships that directly fund programs and founders.
EDUCATION
Conestoga College
Graphic Design and Advertising, Communication and Media Studies
SKILLS
ABOUT MICHELLE B.
Partnerships and marketing director at Velocity, the globally recognized startup incubator at the University of Waterloo. My work connects founders, investors, and partners across the innovation ecosystem. Supporting students, early-stage founders as they work toward pilots, customers, and capital. I also lead a high-performing team focused on brand, communications and internal/external engagement. Before Velocity, I ran marketing and community relations for the Kitchener Rangers Hockey Club, was an award-winning graphic design and advertising creative in the media-publishing sector and ran my own agency.
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