Forrest Whaling

About Forrest Whaling

Although I\'ve being in the digital marketing industry since 2008, I am still astounded with both the technical and strategic innovations made on a daily basis. It keeps me on my toes!After graduating with a B.A. in Music (I\'m a guitar player/singer of 13 years) from The University of Virginia, I moved to Denver to pursue skiing and the other wonderful outdoor journeys CO has to offer. I started my professional journey in SEO and PPC advertising at Location3 Media. However, I quickly grew in love with the creative nature of Social Media after volunteering to manage a pro-bono account for a Colorado based non-profit called SOS Outreach. By incorporating my knowledge of SEO, PPC, and newfound social media skills, I was able to increase site traffic and social engagement by over 150% in the course of 6 months, a campaign that led to 3 Peak Awards granted by the Colorado American Marketing Association.I then moved to Booyah Online Advertising, where I spent 100% of my time managing both paid and organic campaign with Fortune 200 companies like DISH Network to innovative companies like Ancestry.com and FIJI Water. This opportunity allowed me to be involved with several large-scale social ad buys, beta tests, and API partners. From there, I moved to Altitude Digital\'s award-winning Marketing team. Being part of a rapidly growing (#54 on the Inc. 500) advertising tech company was a dream come true! My role was to maximize Altitude Digital\'s online presence, industry influence, and brand equity through a variety of organic and paid marketing efforts. As Head of Marketing for Aurora (IDEX), I managed brand reputation, community management, site content, blog content, social media, video production and data analytics for the #1 Ethereum Dapp in the world. At Liquid Solutions Malta, I leverage my extensive marketing and blockchain experience to build successful market strategies for trading platforms and token projects around the world.

Experience

1. Senior Product Marketing Manager

   Chainlink Labs

   Dec 2020 — Present

   Chainlink Labs is the leading provider of secure and reliable open-source blockchain oracle solutions, enabling smart contracts to connect to real-world data and system, such as off-chain data feeds, web APIs, IoT devices, payment systems and more. We are dedicated to the development and integration of Chainlink as the standard decentralized oracle framework used by smart contracts across any blockchain. Through a fusion of principled academic research and an industry focus on user needs, our mission is to enable the next generation of smart contracts and usher in a new age of economic fairness, transparency, and efficiency.

Education

• University of Virginia

  B.A., Pre-Med / Music

  2004 — 2008

Skills

• Web Analytics
• Google Adwords
• Microsoft Powerpoint
• Lead Generation
• Marketing Strategy
• Sem
• Event Planning
• Leadership
• Cryptocurrency
• Online Advertising
• Facebook
• Digital Strategy
• Strategy
• Advertising
• Salesforce
• Digital Marketing
• Ethereum
• Marketing
• Customer Relationship Management (Crm)
• Copywriting
• Microsoft Excel
• Management
• Account Management
• Google Analytics
• Photoshop
• SEO
• Online Marketing
• Ppc
• Microsoft Office
• Sales
• Excel
• Non-Profits
• Music Theory
• Email Marketing
• Social Media
• Community Management
• Search Engine Marketing (Sem)
• Blockchain
• Music Production
• Music Industry