Jim Forrest
Business Leader - Research and Analytics
- Role
- Presidet CEO at Triangulum Insights, Inc
- Location
- Fairfield, CT, US
- LinkedIn followers
- 500 followers
About Jim Forrest
Driving commercialization of innovative digital and cross-platform research solutions.Specialties: General Management, Business Development, Strategy, Big Data, Digital Advertising and Research, Advertising Testing, Brand Positioning, Ad/Brand Tracking, Cross-Platform Campaign Assessment, New Product Launch, International Project Management, Global Product Licensing/Partnerships
Experience
Presidet CEO
Sep 2014 — Present
Triangulum Insights develops campaign and brand health measurement systems with reporting deliverables that are responsive, adaptive, and inviting - because measurement should enable decisions across your organization and stakeholders. We are innovative, open and agile. We partner with best in class technology platforms to bring measurement of both online and offline advertising and marketing campaigns. Deliverables are carefully built and curated by advertising measurement experts to empower decision making.
Education
University of Massachusetts Amherst
Ph.D., Social & Personality Psychology
1996 — 2000
Fairfield University
B.A., Psychology
1992 — 1996
Skills
- Primary Research
- Advertising Research
- Consumer Insights
- Quantitative Research
- Consumer Insight
- Marketing Research
- International Research
- Integrated Marketing
- Brand Architecture
- Market Research
- Product Development
- Digital Strategy
- Management
- Business Development
- Digital Marketing
- Media Research
- Survey Design
- Digital Media
- Segmentation
- Brand Equity
- Qualitative Research
- Research Design
- Social Media Measurement
- Social Media
- Business Insights
- Survey Research
- International Project Management
- Consumer Behaviour
- Advertising
- Strategy
- New Business Development
- Questionnaires
- Customer Insight
- Cross-Functional Team Leadership
- Competitive Intelligence
- Market Analysis
- Copy Testing
- Online Research
- Market Intelligence
- Focus Groups
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