Ed Forman

About Ed Forman

With over 25 years of experience, Ed focuses on enabling digital transformation for clients where business and IT combine to create meaningful experiences enabled by analytics and AI to orchestrate holistic marketing programs and journeys. Ed has worked with clients across multiple industries including automotive, health care and life sciences, financial services, travel & transportation, media & entertainment, consumer products, retail, insurance & wealth management, telecommunications, industrial, and high-tech. Prior to re-joining Merkle, Ed worked at IBM Consulting as a Partner and Practice Lead for the Customer Transformation and iX Group. Prior to IBM, Ed worked at Merkle as the SVP of Analytic Innovation. Before Merkle he worked in the Omnicom Group (OMC). While at OMC, he first worked at Rapp Collins for 8 years where his last position was Sr. Director of Analytics. He was also with Targetbase for 14 years where his last position was SVP / Chief Technology Officer. Ed holds a B.S. degree in business administration from the University of Alabama and currently lives in the Dallas / Ft. Worth, Texas area.

Experience

1. EVP Chief Growth Architect, Merkle Alliances

   Merkle

   Sep 2023 — Present · Dallas, TX, US

Education

• The University of Alabama

  Bachelor's degree, Commerce and Business Adminstration

  1984 — 1988

Skills

• Direct Marketing
• Digital Strategy
• Data Warehousing
• Customer Insight
• Strategy
• E-Commerce
• Email Marketing
• Lead Generation
• Customer Acquisition
• Mobile Marketing
• Online Advertising
• Analytics
• Crm
• Interactive Marketing
• Campaign Management
• Customer Relationship Management (Crm)
• Database Marketing
• Business Intelligence
• Web Analytics
• Integrated Marketing
• Attribution Modeling
• Cross Channel Marketing
• Personalization
• Segmentation
• Digital Marketing
• Relationship Marketing
• Online Marketing
• Cross-Functional Team Leadership
• Strategic Partnerships