Forest Evashevski
UX Design Director, WSJ | User Experience Strategy | Team Leadership & Mentorship | Design System Implementation | Data-Driven Design | Cross-Functional Collaboration | Stakeholder Management
- Role
- Director, Experience Design, the Wall Street Journal at Dow Jones
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Forest Evashevski
Senior-level creative and design director. Well-versed in user experience design, multi-platform storytelling, team management, visual systems and content creation.
Experience
Director, Experience Design, the Wall Street Journal
Feb 2022 — Present · New York, NY, US
Lead product design across Dow Jones and The Wall Street Journal experiences spanning mobile app, responsive web, homepage, article, navigation, media, personalization, newsletters, and subscription products. Partner closely with Product, Editorial, Engineering, Research, Marketing, and executive stakeholders to align user needs, storytelling quality, and business goals. Focus on creating scalable systems, modernizing core experiences, and improving consistency across platforms.• Lead design for major company-critical initiatives across app and web, including article, homepage, navigation, media, personalization, and subscription experiences.• Led the complete redesign of The Wall Street Journal mobile app in collaboration with IDEO.• Directed design for MyWSJ, Shortlist, Following, Recommendations, live coverage, onboarding, and homepage redesign initiatives.• Led navigation strategy across app and web to improve discoverability, platform consistency, and editorial flexibility.• Oversaw video and audio design across app experiences, including Watch, Listen, autoplay behavior, vertical video, live video, and global media controls.• Led design for premium subscription and Opinion products, including Free Expression, WSJ+, and Puzzles.• Helped define a unified editorial framework that scales storytelling across platforms through shared components and systems.• Built stronger alignment across design, product, engineering, newsroom, and executive stakeholders through improved design operations, critiques, and presentation frameworks.• Contributed to significant gains in engagement and retention, including substantially higher article views and time spent among active MyWSJ users.
Education
University of Iowa
Bachelor of Arts - BA
Skills
- Art Direction
- Magazines
- Layout
- Typography
- Indesign
- Illustrator
- Photoshop
- Adobe Creative Suite
- Art
- Graphics
- Graphic Design
- Web Design
- Logo Design
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