Tj F.

About Tj F.

Most organizations are better at buying tools than actually using them. My goal is to fix that. At LinkedIn, I lead a team responsible for the strategy, governance, and execution behind how thousands of sellers, CSMs, and support professionals adopt and get real value from our tech stack. That means designing the frameworks, building the teams, and making the cross-functional calls that turn executive strategy into field-ready capabilities. If a tool isn\'t landing, I want to know why, and I\'ll go find out. Over the past couple of years I\'ve gone deep on AI adoption, building the Global Business Organization\'s AI enablement strategy, launching a grassroots AI innovation program that surfaced and amplified the best ideas already emerging across the business, and developing the company\'s first Trusted Agent governance model. My background spans Salesforce, VMware, and LinkedIn, which means I\'ve had plenty of chances to build, break, and scale GTM operations from the ground up. I\'m at my best when the problem is ambiguous, the stakeholders are many, and someone needs to make sense of it all.

Experience

1. Senior Manager, Tech Adoption & Optimization Tech Enablement

   Linkedin

   Sep 2023 — Present · New York, NY, US

   I run the team responsible for how LinkedIn\'s global sales, support, and operations employees adopt and get value from our internal tech stack. We\'re not just rolling out tools: we\'re building the operating model, governance frameworks, and enablement infrastructure that make productivity gains stick long-term.My team partners across GTM, Product, and Operations to deliver scalable programs, learning paths, and strategic adoption efforts that align with business needs and user workflows. We’re building systems that go beyond rollout, enabling long-term behavior change, productivity, and measurable ROI.Highlights: • Built and scaled LinkedIn\'s GTM tech enablement function, leading a team of enablement managers, program managers and analysts accountable for productivity outcomes across the sales and support tech stack. • Designed role-based onboarding, certification programs, and self-serve content libraries for tools including Gong, Sales Navigator, Glean, and Microsoft Copilot. • Built LinkedIn\'s conversation intelligence operating model from scratch, using top-performer research and Gong data to develop customized playbooks and reinforcement programs, driving active usage across each business line. • Launched the GBO AI Pathfinders program, giving employees a platform to develop, share, and inspire AI innovation across the org. • Partnered with Knowledge Management & Engineering to develop LinkedIn\'s first Trusted Agent governance model, establishing the company\'s framework for evaluating and deploying AI agents across GTM workflows. • Established tooling governance and KPI frameworks across tool portfolio, with impact reporting delivered up to the C-suite level. •Defined new governance standards and prioritization frameworks to determine tool ownership and enablement focus for LinkedIn’s GTM tech stack.

Education

• North Central High School

  Academic Honors Diploma

• Indiana University Bloomington

  Informatics, Business and Human-Centered Computing

Skills

• Event Planning
• Oracle Applications
• Webex
• Microsoft Office
• Stakeholder Engagement
• Marketing
• Change Management
• Project Management
• Ms Excel
• Dreamweaver
• Oracle Administration
• Smartsheet
• Salesforce.com Administration
• Persona Creation
• Databases
• Microsoft Excel
• Public Speaking
• Sharepoint
• Mysql
• Access
• Leadership
• Strategic Communications
• Indesign
• Usability Testing
• Business Readiness
• Ms Access
• User Documentation
• Salesforce.com