Steven Ford

About Steven Ford

STEVEN FORD SUMMARY:5405 South 550 East, Ogden Utah 84405 Highly qualified in brand marketing and corporate identity design. Experience working on both the agency and client side for the largest consumer products companies. Successful in several growth and turn-around situations where functions were consolidated and groups combined. Strong Industrial Design background Experience with seminars and presenting with world design leaders for United Nations-Brazil, and A.I.G.A-New York Art DirectorsExpert in leveraging existing visual brand equities to re-fresh brand imagery and grow brand a••••••••@fordesign.net A \"generalist\" in marketing Communications with broad experience in technical design areas.Specialties: Studio and location photography. Adobe APPS, Web design. advertising, art direction, brand management, brochure design, corporate identity, creative director. Fluent German, graphical user interface, graphics software, A.I. illustrator, indesign, packaging (see presentation skills, public speaking, Translation of marketing agendas into visual realitites.

Experience

1. Creative Director

   Fordesign.Net

   May 1991 — Present

   Fordesign is about good design. We have worked with large manufacturers, such as FritoLay, Pepsi, and Kraft. We have worked with small start-up operations, who needed a clear \"vision statement\" expressed in visual terms. We have worked with wholesale brokers and food distribution companies. We have worked with financial groups and retailers. To all our clients, we have brought good design, because good design has indeed mattered.The Fordesign Group was founded in 1991. After many years as an Associate with Landor Associates in San Francisco, and a career as a high tech Marketing Communications Director at Texas Instruments, Steven Ford founded Fordesign Group as a design studio in Wilton, CT serving brand managers in New York, New Jersey, and Connecticut. In 2005 we moved the business to Northern Utah to enjoy the climate and culture.

Education

• University of Utah

  BFA, Graphic Design

• ArtCenter College of Design

  Grad., Advertising,PublicGraphics

  1976 — 1976

• School for International Training SIT, Brattleboro, Vermont

  Culture,Language,German

  1975 — 1975

• ArtCenter College of Design

  Advertising and Public Design

  1978 — 2020

Skills

• Web Design
• Brand Management
• Packaging
• Packaging Design
• Art Direction
• Brochures
• Graphic Design
• Branding & Identity
• Photoshop
• Corporate Identity
• Adobe Illustrator
• Creative Direction
• Posters
• Graphics Software
• Visual Communication
• Public Speaking
• Logo Design
• Design Thinking
• Marketing
• Social Media
• Typography
• Photography
• Brand Development
• Graphics
• Poster Design
• Page Layout
• Adobe Creative Suite
• Marketing Communications
• Illustrator
• Advertising
• Art
• Indesign
• Layout
• Corporate Branding
• Direct Mail
• Adobe Photoshop