Ford Springer

About Ford Springer

Ford is an experienced marketing professional with a passion for brand-driven businesses and an innate curiosity with consumer behavior. A recent graduate of the Jenkins MBA Program at NC State University with marketing experience on the agency and client sides, Ford recently rejoined French West Vaughan as a Marketing Director to continue pursuing his interest in strategic, brand-centric work.Prior to business school, Ford found success during his first stint at French West Vaughan where he assisted in leading talented teams of creatives to produce award-winning results including: 2021 Recognition- NCPRSA Silver InSpire Award, “Pendleton Whisky Lends a Hand to #ProtectTheRide”, Award of Excellence—Integrated Communications- NCPRSA Bronze InSpire Award, “Cowboy to the Core”, Honorable Mention—Social Media- Silver Bulldog Award, “Let’er Buck Challenge”, Best Community Engagement- Gold Addy Award, “Cowboy to the Core”, Best Social Media Campaign2020 Recognition- NCPRSA Silver Inspire Award, “Stealing the Show at the Super Bowl of Rodeo”, Honorable Mention—Integrated Communications for Business, Products/Services- NCPRSA Bronze Inspire Award, “Volvo Trucks Changes Perception of Turbo Compounding with New Engine Announcement”, Best in Show + Best in Category + Award of Excellence—Media Relations- NCPRSA Bronze Inspire Award,\"Wrangler’s Sustainability Goals are Rooted in Cotton,\" Award of Excellence—Media Relations- Gold Bulldog Award,\"Stealing the Show at the Super Bowl of Rodeo,\" Best Integration of Traditional and New Media- Gold Bulldog Award,\"Wrangler Claps Back—Lil Nas X Collection,\" Best Viral Campaign- SABRE Award,\"Wrangler Claps Back—Lil Nas X Collection,\" Best in Real-Time Engagement- Platinum Sir Walter Raleigh Award,\"Wrangler x Lil Nas X campaign,\" Social Media-Word of Mouth

Experience

1. Associate Vice President

   French/West/Vaughan

   Sep 2025 — Present · Raleigh, NC, US

Education

• North Carolina State University

  Master of Business Administration - MBA

• The University of North Carolina at Chapel Hill

  Bachelor of Journalism & Mass Communication, Marketing and Public Relations

  2011 — 2015

Skills

• Digital Media
• Media Relations
• News Writing
• Marketing Communications
• Facebook
• Advertising
• Event Planning
• Microsoft Office
• Ap Style
• Social Media
• Marketing
• Digital Marketing
• Blogging
• Social Networking
• Research
• Online Advertising
• Wordpress
• Strategic Communications
• Editing
• Google Analytics
• Social Media Marketing