Foram Chakraborty
Business Development Manager @ Amazon Ads | Digital Advertising & Media Strategy | Ex-Samsung | IIM Lucknow
- Role
- Business Development Manager at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Foram Chakraborty
I’m a data-driven professional with ~5 years of experience across digital advertising, growth strategy, and account management, helping businesses translate marketing investments into measurable growth.Currently, I’m a Business Development Manager at Amazon Advertising, where I manage a portfolio of large advertisers and partner with brands, agencies, and CXO-level stakeholders to develop full-funnel media and campaign strategies across search, display, and premium video.Prior to Amazon, I worked at Samsung Electronics, managing retail partnerships across both modern trade and general trade channels and leading account strategy and distribution across key markets. I hold an MBA in Strategy & Marketing from IIM Lucknow and a Bachelor’s in Computer Engineering from BVM Engineering College, and during my academic journey held 10+ positions of responsibility across teams and initiatives.I’m particularly interested in understanding the mechanics of how businesses grow and scale, especially at the intersection of technology, advertising, and strategy.
Experience
Business Development Manager
Feb 2024 — Present
Manage a portfolio of large advertisers across the Kitchen & Home categories, driving growth through full-funnel digital advertising strategies spanning search, display, and premium video solutions.• Partner with CXO-level stakeholders and agencies to translate business objectives into data-driven media strategies and long-term advertiser growth plans.• Structure and implement integrated marketing campaigns, optimizing performance across formats to drive measurable business outcomes.• Deliver sustained growth across key accounts by identifying category trends, scaling new advertising solutions, and improving campaign performance through analytics and experimentation.
Education
Birla Vishvakarma Mahavidyalaya
Bachelor of Technology - BTech, Computer Engineering
Indian Institute of Management, Lucknow
Post Graduate Programme, Management (Marketing & Strategy)
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